Internationalization process and challenges in the gaming industry when entering the US market
Lehonkoski, Riikka (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022101821341
https://urn.fi/URN:NBN:fi:amk-2022101821341
Tiivistelmä
This thesis examined the gaming industry, how new indie companies internationalize their business, and the challenges they may face during the process.
The objective was to combine theory and industry insight to describe the challenges and the internationalization process as well as the resources available for the new companies. In addition, the aim was also to find success factors for making it in the competitive environment and describe what kind of knowledge or background new companies might need.
The theory describes the gaming industry and the general game development process with international aspects. The US market was looked into more deeply, adapting the PESTEL model. The born global model of internationalization was also described as the usual way in the gaming industry so that a sufficient number of players can be reached.
The research was conducted with a qualitative method utilizing an online questionnaire form to gain insight from the Baltic Explorers network. The questionnaire consisted of 15 open questions regarding internationalization, target market, industry, and success factors.
Through theory and research, it was found that having an excellent idea for the game is not enough. The usual challenges new companies in the gaming industry face include having enough resources, a good network and knowledge of business operations. These factors are crucial for succeeding in the industry.
The objective was to combine theory and industry insight to describe the challenges and the internationalization process as well as the resources available for the new companies. In addition, the aim was also to find success factors for making it in the competitive environment and describe what kind of knowledge or background new companies might need.
The theory describes the gaming industry and the general game development process with international aspects. The US market was looked into more deeply, adapting the PESTEL model. The born global model of internationalization was also described as the usual way in the gaming industry so that a sufficient number of players can be reached.
The research was conducted with a qualitative method utilizing an online questionnaire form to gain insight from the Baltic Explorers network. The questionnaire consisted of 15 open questions regarding internationalization, target market, industry, and success factors.
Through theory and research, it was found that having an excellent idea for the game is not enough. The usual challenges new companies in the gaming industry face include having enough resources, a good network and knowledge of business operations. These factors are crucial for succeeding in the industry.