Business Plan: Vintage Clothing Resale
Koskinen, Jasper (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022110121803
https://urn.fi/URN:NBN:fi:amk-2022110121803
Tiivistelmä
The purpose of this thesis was to explore how to create a business plan for a startup clothing resale business venture. With this thesis the author answers the research question: ”How can a successful vintage clothing resale business be created in the city of Tampere?” To answer this question, the author has used many different tools and frameworks.
The theory is based on strategies such as Marketing Mix, Lean Canvas, VRIO & SWOT Analysis. The research methods in this thesis include analyzed data from market analysis, desk study, e-books and sources found online. The thesis uses both quantitative and qualitative research methods. Many of the tools and frameworks have been used to create the business plan in the authors vision, since the result of this thesis is to create a working tool for the author in the future.
The theory is based on strategies such as Marketing Mix, Lean Canvas, VRIO & SWOT Analysis. The research methods in this thesis include analyzed data from market analysis, desk study, e-books and sources found online. The thesis uses both quantitative and qualitative research methods. Many of the tools and frameworks have been used to create the business plan in the authors vision, since the result of this thesis is to create a working tool for the author in the future.