Shipping solutions for Golla Oy online store in B2C markets
Vaarnavuo, Ville (2014)
HAAGA-HELIA ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060411667
https://urn.fi/URN:NBN:fi:amk-2014060411667
Tiivistelmä
The purpose of this study was to improve the e-commerce store of Golla Oy. The main scope was in how to manage risks in an online store. The author studied theories, articles and conducted interviews for two other companies that were seen to give added value for the study.
The author searched for different theoretical aspects to help Golla Oy. Theories such as performance measurement, supplier selection, forward and reverse logistics and risk management were used. All the theories presented in the study gives a good picture of what a company should do while choosing a supplier and maintaining the relationship.
The interviews were sent to Golla and two other Finnish companies named Makia Clothing and Villawool. The purpose why these companies were chosen was that both are Finnish and both have international e-commerce operations. The products are also very similar. The interview was a success and give added-value for the study.
The author searched for different theoretical aspects to help Golla Oy. Theories such as performance measurement, supplier selection, forward and reverse logistics and risk management were used. All the theories presented in the study gives a good picture of what a company should do while choosing a supplier and maintaining the relationship.
The interviews were sent to Golla and two other Finnish companies named Makia Clothing and Villawool. The purpose why these companies were chosen was that both are Finnish and both have international e-commerce operations. The products are also very similar. The interview was a success and give added-value for the study.