Esports event marketing

Abstract

The objective of the thesis was to develop event marketing in esports events. There were three research questions in this thesis. Two research methods were used in this thesis. Survey was the quantitative research method used in this thesis. Benchmarking was the qualitative research method used in this thesis.

The study showed that event organizing needs few improvements to it. These improvements in event organizing are easy to execute. The study also showed that social media marketing of the event needs to be improved. Social media communication must be clear and precise for the viewers of the event. New social media platforms should be used in marketing of the event. Social media posts need to have unique style that the potential viewers may get interested from the event. Right platforms and right persons need to be found for the social media marketing of the event.

This thesis succeeded to find objects that can be improved in event marketing and in social media marketing. These objects answered to the research questions set on this thesis.