Tourism Marketing Development of Eastern Gulf of Finland Area (Case study: Sapokka small port)
Khabbazi, Sina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112123320
https://urn.fi/URN:NBN:fi:amk-2022112123320
Tiivistelmä
This research-based thesis studied the tourism marketing development of the Eastern Gulf of Finland area with the main focus on Sapokka small port. The main purpose of this thesis was to provide marketing proposals to the Sapokka small port. The main objectives were to improve the visibility of the destination by suggesting marketing proposals to the destination in order to help it to attract more visitors from land and sea.
Theoretical part of the thesis provided information on marketing and different aspects of it including digital marketing and social media marketing. Additionally, it presented general theories on two different analysis methods including SWOT analysis and marketing mix which helped to have a deeper understanding on the tourism marketing situation of the destination.
The current tourism marketing situation of Eastern Gulf of Finland area and its visitor numbers were analyzed and by distributing a survey in the Sapokka’s guest harbor, many useful information was collected from boaters in the area. Moreover, the competitors of the Sapokka small port were studied and compared to the destination considering their boat parking price lists and social media marketing activities. Additionally, by studying the two mentioned analysis methods, the author analyzed the internal and external factors of the Sapokka small port.
Considering all the theories and analyses, this thesis was concluded with suggesting marketing proposals to the Sapokka small port. As the destination has very little marketing activities, it needs to develop its marketing strategies specially through social media to make the place more popular and attract more visitors.
Theoretical part of the thesis provided information on marketing and different aspects of it including digital marketing and social media marketing. Additionally, it presented general theories on two different analysis methods including SWOT analysis and marketing mix which helped to have a deeper understanding on the tourism marketing situation of the destination.
The current tourism marketing situation of Eastern Gulf of Finland area and its visitor numbers were analyzed and by distributing a survey in the Sapokka’s guest harbor, many useful information was collected from boaters in the area. Moreover, the competitors of the Sapokka small port were studied and compared to the destination considering their boat parking price lists and social media marketing activities. Additionally, by studying the two mentioned analysis methods, the author analyzed the internal and external factors of the Sapokka small port.
Considering all the theories and analyses, this thesis was concluded with suggesting marketing proposals to the Sapokka small port. As the destination has very little marketing activities, it needs to develop its marketing strategies specially through social media to make the place more popular and attract more visitors.