Kuutin Kolo - business development contemplation to find successor

Abstract

The small enterprise of Kuutin Kolo is run by a retired couple, whom make an additional income by providing trekking and lakeside services. Due to the ageing of the management, services have been dropped from the palette, and a desire to find a successor to take over the enterprise has emerged. In the frame of Entrepreneurship studies, a Business Development Plan was conducted to assist the acquisition process of the Enterprise. This included Targer Audience analysis, marketing concept assistance, possible development and investment initiatives, which suit the business profile of Kuutin Kolo. The gathering, preparation and research phase for the Business Development Plan was done in summer and autumn of 2012. The finalised Plan was provided to the Enterprise on 22.10.2012. A follow up on the utilisation of the provided product was established on 7.5.2013, just after the following business season had begun. This thesis gathers, introduces the research methods applied to carry out the Business Plan. It describes common research methods and how these were utilised. Describing evaluational methods solely constructed for the purpose of the Plan, and how these were implemented. Final chapter describes the execution of the Plan evaluation and further considerable steps for the Concern. Note: all attachment have been removed from this version of the online thesis, for them including business sensitive information.