Digital marketing plan: Case IKEA
Liaqat, Rehan (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112424000
https://urn.fi/URN:NBN:fi:amk-2022112424000
Tiivistelmä
IKEA is a globally well-known furniture company, which offers luxury, strength, reputation and low cost all together. IKEA was established in 1953 in Almhult, Sweden and Ingvar Kamprad was founder of it. IKEA is quite curious about people’s purchasing power and about the well-being of our planet.
IKEA is taking care of planet and people at the same time. IKEA’s aim has always been very clear to everyone. IKEA is providing a luxury life style to its customers and working for a better environment also. Nowadays, people are more aware of their products and material they are using. IKEA is providing durable products at an economical price and allows its customers to enjoy their products for a long time.
People have become increasingly mindful and worried about the environment in the twenty-first century. Ikea tried to run a campaign called "Fortune Favours the Frugal," but it failed miserably. In this thesis, I critically examined the company campaign and provided a comprehensive SOSTAC model-based digital marketing strategy framework, as well as an operational strategy, in order to ensure a successful campaign and finally, made recommendations to conclude the thesis.
Moreover, this marketing plan's objective is to showcase a digital marketing strategy that effectively addresses the company's situational examination of the environment (PEST), SWOT analysis, and Porter's five force analysis as well as all parts of digital marketing that is possible for campaign success.
IKEA is taking care of planet and people at the same time. IKEA’s aim has always been very clear to everyone. IKEA is providing a luxury life style to its customers and working for a better environment also. Nowadays, people are more aware of their products and material they are using. IKEA is providing durable products at an economical price and allows its customers to enjoy their products for a long time.
People have become increasingly mindful and worried about the environment in the twenty-first century. Ikea tried to run a campaign called "Fortune Favours the Frugal," but it failed miserably. In this thesis, I critically examined the company campaign and provided a comprehensive SOSTAC model-based digital marketing strategy framework, as well as an operational strategy, in order to ensure a successful campaign and finally, made recommendations to conclude the thesis.
Moreover, this marketing plan's objective is to showcase a digital marketing strategy that effectively addresses the company's situational examination of the environment (PEST), SWOT analysis, and Porter's five force analysis as well as all parts of digital marketing that is possible for campaign success.