Opportunities and challenges of digital marketing : Trends followed by Finland and Nepal
Pandey, Krishna (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112524004
https://urn.fi/URN:NBN:fi:amk-2022112524004
Tiivistelmä
The aim of the thesis was to identify the opportunities and challenges of digital marketing in Nepal by exploring the trends followed by Finland in this global market. Theoretically, digital marketing includes offline activities as well as online ones, including content creation, optimization, and data analysis. Digital marketing is expanding in Nepal in line with worldwide trends. Research is scarce, thus this study's importance lies in its theoretical and practical contribution. The report has addressed the opportunities and difficulties that digital marketing now faces in Nepal as well as Finland's strategic competence, knowledge, and expertise. According to the survey, digital marketing in Nepal is expanding quickly and offers a wide range of options. However, Nepal was unable to fully leverage its potential for contextual digital marketing due to a lack of proper strategies, knowledge, and competence.
The empirical quantitative research method was used while researching and the data submitted here were collected from primary and secondary sources. The questionnaire was made and circulated to the targeted group of Nepal for the real result faced within the market. On the other hand, reviewing of the literature was done for the data collected for Finland. All the collected data were analyzed and interpreted by following the empirical research approach.
The thesis ends with some suggestions, strategies, and things to be done from different levels to develop and maintain the standard of digital marketing in Nepal. The emerging trends which are followed by all nations are towards digital world. Overviewing the market of both countries will explain the factors affecting the market, opportunities and potentiality, challenges, and present situation, from where we can measure the weakness and the gaps to be filled in digitalization for the Nepalese market.
The empirical quantitative research method was used while researching and the data submitted here were collected from primary and secondary sources. The questionnaire was made and circulated to the targeted group of Nepal for the real result faced within the market. On the other hand, reviewing of the literature was done for the data collected for Finland. All the collected data were analyzed and interpreted by following the empirical research approach.
The thesis ends with some suggestions, strategies, and things to be done from different levels to develop and maintain the standard of digital marketing in Nepal. The emerging trends which are followed by all nations are towards digital world. Overviewing the market of both countries will explain the factors affecting the market, opportunities and potentiality, challenges, and present situation, from where we can measure the weakness and the gaps to be filled in digitalization for the Nepalese market.