Business Communication : exploring different mediums and channels for effective communication in some small and medium sized enterprises in Nigeria

Abstract

ABSTRACT

Author: Aderemi, Coker

Title of Publication: Business Communication: Exploring Different Mediums and Channels for Effective Communication in Small Scale Enterprises in Nigeria

Degree Title: Bachelor of Business Administration, International Business

Keywords: communication, mediums, channels,

Everyone's profession requires efficient communication, which is challenging to accomplish. When changes occur in a company, communication also changes. However, the effects of the change on communication are typically noticeable much later, and occasionally the outcomes are not favorable. One essential aspect of communication is that it has to be inclusive. Therefore, Communication channel and media that meet every employee is essential in business communication, especially in small and medium-sized enterprises. The topic of this thesis was business communication and it focused on different media and channels of effective communication for small and medium-sized enterprises in Nigeria. The study explored different mediums and channels for effective communication in small and medium enterprises in Nigeria. These are recommendations for effective communication in business to function scrupulously in an organization. The thesis was able to achieve the research objectives by breaking it down into clear and concise objectives that include: exploring the incidence of business communication and techniques in handling vital information in communication; analyzing different mediums and channels in effective business communication; exploring communication strategy that provides employees with an opportunity to apply their theoretical knowledge in an actual work situation, thereby bringing the gap between mediums and channels for effective business communication. Qualitative research methodology was used to analyze the thesis. Primary data was collected through interviews. The interviewees were with employees of small and medium-sized enterprises based in Nigeria. In analyzing the data, the research employed a thematic analysis approach. Finally, this thesis discovered that implementing technology can solve awareness, utilization, and effectiveness challenges.