Expansion of a business into the Egyptian market
Thakur, Priyanka (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120225870
https://urn.fi/URN:NBN:fi:amk-2022120225870
Tiivistelmä
Businesses can enter new markets and demographics by using a market entrance strategy, which they can also use to franchise or export their products. This business strategy usually takes place when brands have established a target market and demography in their own country and are looking to expand internationally to reach new or foreign markets with their goods or services.
Prior to deciding on entry access strategies, the mass crucial step in launch a global market is deciding which region or markets to access. A target market is the first real component of a marketing strategy, and it needs to be properly thought out and well planned to promote the services to the right clients. A thorough analysis of potential target markets is required to achieve this.
The purpose of this thesis was to determine what would be the best entering a new market mode for case company to use when trying to enter the Egyptian market, as well as the factors that could influence the strategy.
The study's objectives include investigating internationalization concepts, assessing potential market access tactics using theoretical perspectives, analysing the research subject corporation together with target region/market. To understand the significant variations between the company's successful market entry strategies, theoretical frameworks for mode of entry have been looked at.
Interviews with company executives from the researchers' own company and with representatives of the target market's companies served as the source of knowledge for this qualitative research project. Company that was the subject of this study will receive information from this thesis as well as suggestions for how to successfully enter the Egyptian market.
Prior to deciding on entry access strategies, the mass crucial step in launch a global market is deciding which region or markets to access. A target market is the first real component of a marketing strategy, and it needs to be properly thought out and well planned to promote the services to the right clients. A thorough analysis of potential target markets is required to achieve this.
The purpose of this thesis was to determine what would be the best entering a new market mode for case company to use when trying to enter the Egyptian market, as well as the factors that could influence the strategy.
The study's objectives include investigating internationalization concepts, assessing potential market access tactics using theoretical perspectives, analysing the research subject corporation together with target region/market. To understand the significant variations between the company's successful market entry strategies, theoretical frameworks for mode of entry have been looked at.
Interviews with company executives from the researchers' own company and with representatives of the target market's companies served as the source of knowledge for this qualitative research project. Company that was the subject of this study will receive information from this thesis as well as suggestions for how to successfully enter the Egyptian market.