EXPERIENCES : Creating honeymoon product draft for Best Western Spahotel Casino
Tkacheva, Izabella (2014)
Tkacheva, Izabella
Mikkelin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014052710310
https://urn.fi/URN:NBN:fi:amk-2014052710310
Tiivistelmä
The main purpose of this thesis is to create the parameters for the draft of a honeymoon product for Russian hotel guests visiting the Best Western Spahotel Casino, a 4Star hotel located in Savonlinna, Finland. The hotel is presently a popular destination among Russians. The addition of a “Honeymoon” product for this hotel is an innovative option. This research work can become a useful and significant tool for raising the hotel rating.
Theoretically, it focuses on the meaning of experiences, realms of increasing customer engagement and all elements that play important roles in the goal of attracting more customers in the fields of tourism and hospitality which is the business sphere addressed herein.
Special attention has been paid to hospitality product levels, as they are the foundation for building the hotel’s new image – with the anticipated result of increasing its ratings and profits.
The practical aspect consists of two parts: 1) conducting and analyzing unstructured interviews, as they will provide the basis for the main outcome; 2) the creation of a draft that encompasses the justification and realization the honeymoon product. To achieve main goal, qualitative method is used.
The outcome of my bachelor’s thesis is a draft of honeymoon product that I created for Russian couples who are going to spend their honeymoon in Best Western Spahotel Casino.
Theoretically, it focuses on the meaning of experiences, realms of increasing customer engagement and all elements that play important roles in the goal of attracting more customers in the fields of tourism and hospitality which is the business sphere addressed herein.
Special attention has been paid to hospitality product levels, as they are the foundation for building the hotel’s new image – with the anticipated result of increasing its ratings and profits.
The practical aspect consists of two parts: 1) conducting and analyzing unstructured interviews, as they will provide the basis for the main outcome; 2) the creation of a draft that encompasses the justification and realization the honeymoon product. To achieve main goal, qualitative method is used.
The outcome of my bachelor’s thesis is a draft of honeymoon product that I created for Russian couples who are going to spend their honeymoon in Best Western Spahotel Casino.