Understanding Chinese and Japanese cultural barriers for product insertion in their domestic market

Abstract

My objective in this effort is to give European entrepreneurs guidance that will improve their knowledge when approaching the Asian market and therefore reduce the risk of failure of their business due to factors closely related to the specific culture patterns that work differently in European societies. This analysis will provide some more knowledge to understand the decision-making process of consumers in Asian countries in order to design an accurate business model approach. This way, the European entrepreneur can enhance their businesses competitiveness, potential and ability to attract investment. Globalization and technology advancements have made it possible for us to learn about the traditions and way of life of people living anywhere in the world. Due to how big Asia is, I will keep the focus of the research in the two most influential countries. The selected countries are China and Japan.