Understanding Chinese and Japanese cultural barriers for product insertion in their domestic market
Monedero March, Guillermo (2022)
Monedero March, Guillermo
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120526523
https://urn.fi/URN:NBN:fi:amk-2022120526523
Tiivistelmä
My objective in this effort is to give European entrepreneurs guidance that will improve
their knowledge when approaching the Asian market and therefore reduce the risk of
failure of their business due to factors closely related to the specific culture patterns that
work differently in European societies. This analysis will provide some more knowledge to
understand the decision-making process of consumers in Asian countries in order to
design an accurate business model approach. This way, the European entrepreneur can
enhance their businesses competitiveness, potential and ability to attract investment.
Globalization and technology advancements have made it possible for us to learn about
the traditions and way of life of people living anywhere in the world. Due to how big Asia
is, I will keep the focus of the research in the two most influential countries. The selected
countries are China and Japan.
their knowledge when approaching the Asian market and therefore reduce the risk of
failure of their business due to factors closely related to the specific culture patterns that
work differently in European societies. This analysis will provide some more knowledge to
understand the decision-making process of consumers in Asian countries in order to
design an accurate business model approach. This way, the European entrepreneur can
enhance their businesses competitiveness, potential and ability to attract investment.
Globalization and technology advancements have made it possible for us to learn about
the traditions and way of life of people living anywhere in the world. Due to how big Asia
is, I will keep the focus of the research in the two most influential countries. The selected
countries are China and Japan.