Analyzing the Scope of Marketing in Online Education through the Lens of Porter’s Five Forces Model
Iljin, Sergei (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120726940
https://urn.fi/URN:NBN:fi:amk-2022120726940
Tiivistelmä
The undertaken dissertation, analyzing the Scope of Marketing in Online Education through the Lens of Porter’s Five Forces Model, endeavors to reflect on marketing as an important entity within the education sector. The main or the core purpose of the research is to dive deep into the concept of marketing and understand how the shift that education is going through by shifting to online measures can utilize marketing and get worthwhile results. Nevertheless, both negative and positive sides have been discovered.
The research will also use qualitative research to have a few responses gathered from the workers across the education sector. This will allow the research to explore the main elements that are used by the education sector to market their services in larger industries. Nevertheless, SWOT analysis, Porter’s Five Forces model and Ocean Strategies are going to be used as theoretical framework.
The main objective of the research is to analyze the shift of education from physical to online measures. In the previous two one and a half decade, the shift from physical education to online education has been strengthened and the final nail in the coffin was put by the pandemic or the covid-19. After in effect of the policies regarding the continuity of education, the system was up-dated to bring online education measures into action in most parts of the world. Which is why this study is being performed and the purpose of this study is to highlight the importance and role as well as shift in marketing for online education.
The research will also use qualitative research to have a few responses gathered from the workers across the education sector. This will allow the research to explore the main elements that are used by the education sector to market their services in larger industries. Nevertheless, SWOT analysis, Porter’s Five Forces model and Ocean Strategies are going to be used as theoretical framework.
The main objective of the research is to analyze the shift of education from physical to online measures. In the previous two one and a half decade, the shift from physical education to online education has been strengthened and the final nail in the coffin was put by the pandemic or the covid-19. After in effect of the policies regarding the continuity of education, the system was up-dated to bring online education measures into action in most parts of the world. Which is why this study is being performed and the purpose of this study is to highlight the importance and role as well as shift in marketing for online education.