Artist websites with an appeal to record labels
Liubarskaia, Yana (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120827166
https://urn.fi/URN:NBN:fi:amk-2022120827166
Tiivistelmä
To get recognized and promoted worldwide, a musician could consider getting signed to a record label that can handle marketing matters for them. On the other hand, an artist needs a clear marketing channel to be exposed to the record label representatives who can determine if the artist is a good fit. One of the ways to introduce the artist and their music is a short website or a landing page. However, research needed to be conducted to analyze what makes an artist's website appealing to record label representatives. This thesis's project objective (PO) was to launch a user friendly website for an artist to attract and appeal to record labels.
The project was split into three phases. In the first phase, secondary research was conducted to understand website usability and design, the areas that make up a website. In addition, the competitor analysis was conducted to analyze the contents of appealing websites and identify similar patterns. The second phase included interviewing a label representative to get an insider’s opinion on the topic. However, despite a thorough search, such an individual was not found, and the interview could not be conducted. The third phase included designing a landing page based on previous research, publishing it online, and collecting basic statistics on the number of visitors.
The project objective was reached as the artist website was successfully created and launched. To prove its appeal, the website was promoted to the target audience through a social media channel for two weeks. As a result, it got a high number of visitors, which is close to 100. In case of future research, the project can be used as a reference for other artists needing a landing page that would help them get signed to a label.
The project was split into three phases. In the first phase, secondary research was conducted to understand website usability and design, the areas that make up a website. In addition, the competitor analysis was conducted to analyze the contents of appealing websites and identify similar patterns. The second phase included interviewing a label representative to get an insider’s opinion on the topic. However, despite a thorough search, such an individual was not found, and the interview could not be conducted. The third phase included designing a landing page based on previous research, publishing it online, and collecting basic statistics on the number of visitors.
The project objective was reached as the artist website was successfully created and launched. To prove its appeal, the website was promoted to the target audience through a social media channel for two weeks. As a result, it got a high number of visitors, which is close to 100. In case of future research, the project can be used as a reference for other artists needing a landing page that would help them get signed to a label.