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Best user experience for Salesforce customer

Sharma, Jagriti (2022)

 
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Sharma_Jagriti.pdf (1.549Mt)
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Sharma, Jagriti
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120727050
Tiivistelmä
This bachelor thesis is a research thesis. This study aims to find a way to provide the best user experience for Salesforce customers. After this project, a reference guide and prototype are given to the customer that can be used during the implementation process which will help reduce the time taken and hence will improve productivity.

Biit Oy is a Finnish company focused on Salesforce technologies. Biit Oy helps customers to develop and achieve their goals with the help of technology. In the process of implementing Salesforce to their customers, there are a lot of cleanups required so there is a need for a reference guide that can be used to enhance user experience and reduce the time taken.

The author has covered the goal of the thesis. The author has covered the answer to the question of why there is a need to enhance user experience (pain points) and how users can have the best experience, in this thesis.

In terms of implementation, the study is conducted with a mainly qualitative approach. Data was collected by interviewing five consultants from Biit Oy. The data is analyzed through the affinity diagram methodology.

The study covers topics like customer relationship management (CRM), user-centered design (UCD), User Experience (UX), user interface (UI), Components, usability, human- computer interaction(HCI), and page layout.

In conclusion after this project, a reference guide in the form of documents and a prototype is given to the customer that can be used by consultant/new consultant while implementing Salesforce to their customers and reduce the time taken in the process hands improving productivity.
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