Scouting the customer need for Eezy Oyj's new wellbeing services

Abstract

The objective of the thesis was to find out what wellbeing services Eezy Oyj’s corporate customers were using and would need in the future since the commissioning party is expanding their service offering to provide wellbeing services in the future. The goal was to provide meaningful information of the customer needs to the commissioning party that they could utilize when launching new services. The research utilized qualitative research methods. Qualitative research methods such as interviews were used to form a comprehensive understanding of Eezy Oyj’s customers’ usage and future needs of wellbeing services. The interviews were executed via phone calls. Seven participants from different companies and various fields of business were interviewed in total. The study showed that most common wellbeing services utilized were occupational health care, services that support mental health and sports related leisure time activities. The wishes for the future were concentrated on supporting mental health, and developing working life skills and managerial work. Considering commissioning party’s field of business, the focus on their new wellbeing services could aim to provide services that support mental and physical health, and also provide tools for support working life skills and managerial work.