The internationalization process of SMEs. : Case study: "Piemonte Creative Industries".
Fragides, Anna Julia (2014)
HAAGA-HELIA ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060612019
https://urn.fi/URN:NBN:fi:amk-2014060612019
Tiivistelmä
This thesis is an account of the “Piemonte Creative Industries” project which took place in Helsinki, Finland in May 2013. The purpose of the paper is to look into the internationalization process of SMEs using the specific project as an example.
The “Piemonte Creative Industries” project in Helsinki consisted of 2 events; a B2B workshop and a multisensory dinner party on the same day. A trade mission of 11 Italian SMEs from the region of Piemonte participated in the project with the purpose of introducing their brands to local importers, distributors and entrepreneurs. The project was a trade “bridge” between Finland and Italy and the main objectives were a) to offer visibility to the Piedmontese firms and the Piemonte region in general and b) the establishment of future business partnerships.
“Piemonte Creative Industries” is a large-scale project managed by the Piemonte Agency for Investments, Export and Tourism. The programme is publicly financed and functions as a channel for Italian companies that wish to internationalize. The events held in Helsinki were designed, planned and implemented by the Finnish-Italian Chamber of Commerce in collaboration with the Piemonte Agency for Investments, Export and Tourism. The report discusses the scope of activities of both organizations and especially their role in terms of the internationalization process of SMEs. Important facts on the Piemonte region as a business area as well as the company profiles of the eleven Italian firms that participated in the project are presented in the paper. The project itself is divided into 3 phases and described throughout the paper.
Further, a theoretical background that supports the project is discussed; global marketing, new perspectives in the field of business marketing, the meta-luxury paradigm and event management are the concepts examined in detail. SMEs have a strong future role to play in the global marketplace and realizing their potential is imperative. What SMEs need is a solid internationalization strategy. Public bodies and projects such as the one described in this thesis can assist them to reach their business objectives.
The “Piemonte Creative Industries” project in Helsinki consisted of 2 events; a B2B workshop and a multisensory dinner party on the same day. A trade mission of 11 Italian SMEs from the region of Piemonte participated in the project with the purpose of introducing their brands to local importers, distributors and entrepreneurs. The project was a trade “bridge” between Finland and Italy and the main objectives were a) to offer visibility to the Piedmontese firms and the Piemonte region in general and b) the establishment of future business partnerships.
“Piemonte Creative Industries” is a large-scale project managed by the Piemonte Agency for Investments, Export and Tourism. The programme is publicly financed and functions as a channel for Italian companies that wish to internationalize. The events held in Helsinki were designed, planned and implemented by the Finnish-Italian Chamber of Commerce in collaboration with the Piemonte Agency for Investments, Export and Tourism. The report discusses the scope of activities of both organizations and especially their role in terms of the internationalization process of SMEs. Important facts on the Piemonte region as a business area as well as the company profiles of the eleven Italian firms that participated in the project are presented in the paper. The project itself is divided into 3 phases and described throughout the paper.
Further, a theoretical background that supports the project is discussed; global marketing, new perspectives in the field of business marketing, the meta-luxury paradigm and event management are the concepts examined in detail. SMEs have a strong future role to play in the global marketplace and realizing their potential is imperative. What SMEs need is a solid internationalization strategy. Public bodies and projects such as the one described in this thesis can assist them to reach their business objectives.