The Potentialities To Establish A Bubble Tea Buffet In Jyväskylä
Ta, Ai; Nguyen, Tran (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121228166
https://urn.fi/URN:NBN:fi:amk-2022121228166
Tiivistelmä
With the development of the digital age, the wave of competition among businesses in the food and beverage industry is rising sharply. Therefore, a company that could deliver excellent services while also producing remarkable experiences would be able to derive major financial benefits. The researchers aimed to evaluate the potentialities for establishing the Bubble Tea Buffet after realizing the market's development advantage
as well as consumer needs and preferences in Jyväskylä.
The research study successfully covered several major factors in starting up the Bubble Tea Buffet. The general picture of the innovative entrepreneurship concept was constructed to maximize customer experiences along with ensuring smooth business operations. The chosen case is Jyväskylä as a prime destination since there are no competitors in the niche market. Moreover, throughout the theoretical analysis, many elements of the business’s backbone were described, including the introduction of business ideas and its strategies, analysis of the operational environment, and the actual application of five lean principles. The data results primarily gave an overview of customer expectations and their demands to promote progressive business strategies in the future.
According to the research methodology, quantitative method was utilized to understand customer requirements and examine the potential business growth. Pursuant to the quantitative method, the volume of analytical data from respondents was conducted to comprehend their demands, resulting in examining the ability of business growth effectively. Subsequently, the data from open – ended questions was conducted to
modify the further business strategies depending on the survey participants' perspective, such as pricing strategies, product and development plans, and marketing campaigns. The majority of respondents had different backgrounds, ages, and nationalities to gain a variety of result findings.
The outcome of the study was given an obvious mind map for the growing capacity of the Bubble Tea Buffet concept in Jyväskylä from both business and customer perspectives. Furthermore, customer demands and the prediction of business potentiality were core objectives throughout the study research. Consistent with theoretical backgrounds and reliable proofs during the research period, it emphasized that almost potential
customers were expected in the opening Bubble Tea Buffet concept in Jyväskylä. These factors effectively created the appropriate service concept in accordance with customer expectations.
as well as consumer needs and preferences in Jyväskylä.
The research study successfully covered several major factors in starting up the Bubble Tea Buffet. The general picture of the innovative entrepreneurship concept was constructed to maximize customer experiences along with ensuring smooth business operations. The chosen case is Jyväskylä as a prime destination since there are no competitors in the niche market. Moreover, throughout the theoretical analysis, many elements of the business’s backbone were described, including the introduction of business ideas and its strategies, analysis of the operational environment, and the actual application of five lean principles. The data results primarily gave an overview of customer expectations and their demands to promote progressive business strategies in the future.
According to the research methodology, quantitative method was utilized to understand customer requirements and examine the potential business growth. Pursuant to the quantitative method, the volume of analytical data from respondents was conducted to comprehend their demands, resulting in examining the ability of business growth effectively. Subsequently, the data from open – ended questions was conducted to
modify the further business strategies depending on the survey participants' perspective, such as pricing strategies, product and development plans, and marketing campaigns. The majority of respondents had different backgrounds, ages, and nationalities to gain a variety of result findings.
The outcome of the study was given an obvious mind map for the growing capacity of the Bubble Tea Buffet concept in Jyväskylä from both business and customer perspectives. Furthermore, customer demands and the prediction of business potentiality were core objectives throughout the study research. Consistent with theoretical backgrounds and reliable proofs during the research period, it emphasized that almost potential
customers were expected in the opening Bubble Tea Buffet concept in Jyväskylä. These factors effectively created the appropriate service concept in accordance with customer expectations.