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BOOSTING WEBSITE WITH SEARCH ENGINE OPTIMISATION Case study of websites Meditation and Personal Finance Source

Nguyen, Thi Thanh Trang; Nguyen, Truc Thi Thanh (2022)

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Trang - Truc Final Thesis 05/12/2022 (10.02Mt)
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Nguyen, Thi Thanh Trang
Nguyen, Truc Thi Thanh
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328310
Tiivistelmä
The research problem, based on the commissioning company’s case studies, is how to boost two websites Meditation and Personal Finance Source with on-page search engine optimisation. Both websites were first founded with the original idea of being blogs sharing knowledge and tips. Then, the TD Group Finland – the official name of the company - planned the blogs into professional websites, still took content as the root of development, and linked with affiliations, brands, and platforms, to expand resources and create a premise to develop commercial activities in the future, which will be coordinated with other business areas of the company. The market for this kind of information, material, and knowledge is almost oversaturated, thus requiring a solid marketing strategy to rank it higher on search engine results pages. Applying recent marketing theory with actionable insights that are to be gained through data collection, the company can benefit from the research by having a well-performing website with an increased number of visitors. These visitors in turn can purchase products and services sold or advertised on the side, thus also raising the company’s revenue and profits.
The research methodology is a case study approach using archival data as the primary material of the analysis process and other mixed methods. Secondary databases in the literature review came from prior studies and were acquired from credible sources such as textbooks, papers, and journals via an internet database or the school library and analysed and applied.
The commissioning company is currently concentrating on developing websites and e-commerce channels. Therefore, in addition to boosting the two chosen websites (chosen case studies to a significant effect, the course of action will be practically applied to other project objects.
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