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The hybrid working models impact from an employee perspective and its effects on the employee experience.

Koskinen, Karoliina (2022)

 
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Koskinen, Karoliina
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328551
Tiivistelmä
This research thesis is a commissioned paper for Suomen Osuuskauppojen Keskuskunta (SOK) Sales Service Department. This research aims to comprehend the new employee perspective in-depth to improve their employee experience at the workplace. The hybrid working model is an emerging trend and has only been used for less than a year in SOK when conducting this research in autumn 2022.

The COVID-19 pandemic urged companies to find alternative ways to offices due to social distancing, and using a hybrid working model has become more common. Because the commissioning department has recently recruited 17 new employees, their interpretations of the hybrid model trend were examined. Employee perspective was valuable to understand and observe to develop the employee experience.

Therefore, mixed research methods were used in this thesis to gather primary data from the employees and their perception of how the hybrid working model has affected their employee experience. The survey consists of 19 questions, and the interview was conducted in a semi-structured format. Finally, the data collection aims to summarise the findings and present the commissioner's solutions for the key objectives arising from the survey and interviews.

The literature review and background research explain previous research in-depth about the hybrid working model, job satisfaction, employee experience, and recruiting through social media. In the summer of 2022, to recruit new employees, the author was a part of a project team who created a recruiting campaign on the social media platform TikTok, which is also included in the research.

According to the survey and interview results, the employee experience while working in a hybrid working model is conducted well in the commissioning department. However, the research discovered development areas that need to be addressed. The study displays the advantages and disadvantages of the hybrid working model and gives suggestions on how to advance further.
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