A business plan for opening a Bangladeshi restaurant
Saha, Pratim; Zabed, Md Emran Hossain (2022)
Saha, Pratim
Zabed, Md Emran Hossain
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121530370
https://urn.fi/URN:NBN:fi:amk-2022121530370
Tiivistelmä
As the global population becomes more diverse, more people are interested in consuming foods from other cultures, more people are concerned about their health, and eating habits are changing, all of which are contributing to the expansion of the ethnic food sector. The business plan details the restaurant's offerings, where it will be located, how supplies will be handled, how food will be prepared, who will be in charge, who will make decisions about the restaurant's direction and finances, and much more.
Both qualitative and quantitative approaches were employed to conduct the research for this study. To glean more concrete data, the researcher conducted in-depth interviews with the management of three Asian eateries in Helsinki as part of a qualitative study. A quantitative study has also included an online questionnaire poll designed to learn about potential consumers' habits, demands, and anticipations with regard to the new Bangladeshi eatery. The theoretical groundwork for this study was built with the use of print and digital books, journals, articles, and databases.
The final outcome of this thesis was a practical business plan that takes into account the theoretical market research conducted in this industry, the degree of competition, and the target market of the proposed enterprise.
Both qualitative and quantitative approaches were employed to conduct the research for this study. To glean more concrete data, the researcher conducted in-depth interviews with the management of three Asian eateries in Helsinki as part of a qualitative study. A quantitative study has also included an online questionnaire poll designed to learn about potential consumers' habits, demands, and anticipations with regard to the new Bangladeshi eatery. The theoretical groundwork for this study was built with the use of print and digital books, journals, articles, and databases.
The final outcome of this thesis was a practical business plan that takes into account the theoretical market research conducted in this industry, the degree of competition, and the target market of the proposed enterprise.