Development of the business model and business plan for a Somali restaurant

Abstract

Food has always been primary economic necessity for life and nowadays, the restaurant business is a fast-growing sector in Finland. Due to influx of foreign population in Finland, a corresponding demand for diversity in the restaurant business has also gone up. Meals are important part of everyday life both consumers and the industry. Tens of millions of foods are prepared each year by persons in the restaurant business and consumed by both travelers and locals.

A Somali restaurant called Edna was established to serve primarily the Somali community. However, due to Covid19 pandemic, the restaurant was closed. It is for this reason that the aim of this thesis is to re-establish Edna lunch and coffee once again but with a new business plan and model. This business plan aims at attracting both Somalis and diverse immigrants and locals.

The method used to gather information for this thesis is through survey and interviews- The result of the survey and interviews are then analyzed using the statistical tools such as Google forms and Microsoft excel. The author is confident that the business model and plan that are covered in this thesis will help in the establishment of Edna Lunch and Coffee.