Examining the modern ways of digital marketing and how they are affected by different cultures

Abstract

Culture undoubtedly influences digital marketing strategies, and it is important for companies to analyse various cultural factors or elements to develop effective digital marketing strategies. Culture directly impacts digital market strategies as the marketing strategy developed by digital marketers can impact people across the world. Culture can make or break a brand, but the right sensitivity and the right digital marketing approach toward the target audience can help in building and developing a strong digital marketing strategy that can transcend reaches and cultures. This study is based on examining modern ways of digital marketing and how they are affected by different cultures. The reason behind this study is that it has become important for companies to deliver promises to customers, and it requires new ways of operating and attracting customers and facing competition in the market. The research question of this study is what different modern ways of digital marketing are and how they are affected by different cultures. The research problem was studied by using a qualitative research strategy and in this study, the researcher used both primary and secondary data collection methods. It was found from the study that there are various ways of digital marketing such as SEO, SMM, video marketing, and so on that can be used by companies to market their products and services. Moreover, Hofstede’s cultural dimension can be used to understand different types of cultures. There are different elements of culture as culture is a wide topic, and its elements include everything from language to tradition, norms, values, taboos, and so on. This study can prove effective for companies using modern ways of digital marketing and can help them in facing competition and gaining a competitive advantage by analysing the impact of digital marketing on different cultures.