Benefits of Digitalization in Small Retail Business (Finland)
Varsha, Rani; Ronak, Patel (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202402096498
https://urn.fi/URN:NBN:fi-fe202402096498
Tiivistelmä
Digitalization has proven benefits for businesses in various areas of business. This study aims to explore the impact and benefits of digitalization for small businesses operating in the global context. This study was based on a collection of data from a questionnaire among two types of respondents including customers of the business and owners of the business.
Based on the data collected, it was found that digitalization has been accepted by owners and businesses. This is because businesses are interested in expanding through digitalization and customers are interested in buying products and services from digital platforms. Social media and websites have been emphasized by owners for the digitalization of business whereas customers have expressed willingness to use mobile applications. An e-commerce website was recommended to Mokka Market for the digitalization of its activities.
Based on the data collected, it was found that digitalization has been accepted by owners and businesses. This is because businesses are interested in expanding through digitalization and customers are interested in buying products and services from digital platforms. Social media and websites have been emphasized by owners for the digitalization of business whereas customers have expressed willingness to use mobile applications. An e-commerce website was recommended to Mokka Market for the digitalization of its activities.