An assessment of the role of organisational culture on leadership : Study of the Mobile Telephone Network (Mtn)-Cameroon
Brenda Njuaboh, Ngoye (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202302192562
https://urn.fi/URN:NBN:fi:amk-202302192562
Tiivistelmä
Mobile Telephone Network (MTN) Cameroon is a leading provider of mobile networks and communication services, internet, and electronic money services (mobile money). Adopting an organizational structure that enables its employees to serve the public effectively is a top priority for a company whose daily responsibility is to provide services to its customers. Employees are required to follow the organization's objectives alongside the leader, whose responsibility is to ensure the implementation of the organization's norms and values and who is expected to exercise his authority following organizational culture and customer needs.
Because MTN Cameroon is not the only telecommunications company in Cameroon, it is expected to adopt a customer-centric organizational culture and have a full-time officer to ensure customer satisfaction. The organization's leadership must ensure that the established culture is adaptable enough to accommodate changes in the market environment, such as price fluctuations and increased competition. This study aims to assess the role of organizational culture on MTN Cameroon's leadership. This thesis will provide recommendations to the commissioner for the development of its activities and retaining, attracting, and satisfying its customers.
The study employed a quantitative methodology, with data collected using an online, closed-ended questionnaire. The research employed a convenient sampling method and the results confirmed that MTN Cameroon has an organizational culture. It also demonstrated that the market culture had produced transactional leaders who prioritize completing tasks with the customer in mind.
Because MTN Cameroon is not the only telecommunications company in Cameroon, it is expected to adopt a customer-centric organizational culture and have a full-time officer to ensure customer satisfaction. The organization's leadership must ensure that the established culture is adaptable enough to accommodate changes in the market environment, such as price fluctuations and increased competition. This study aims to assess the role of organizational culture on MTN Cameroon's leadership. This thesis will provide recommendations to the commissioner for the development of its activities and retaining, attracting, and satisfying its customers.
The study employed a quantitative methodology, with data collected using an online, closed-ended questionnaire. The research employed a convenient sampling method and the results confirmed that MTN Cameroon has an organizational culture. It also demonstrated that the market culture had produced transactional leaders who prioritize completing tasks with the customer in mind.