Website development for Jersey Boy Bagels
Virtanen, Jaakko (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304135249
https://urn.fi/URN:NBN:fi:amk-202304135249
Tiivistelmä
The aim of this thesis is to develop a website for Jersey Boy Bagels by focusing on the three main characteristics of a high-quality website which are performance, accessibility, and design. The thesis also attempts to answer how a high-quality website can impact small businesses. The first chapter introduces the business along with the thesis questions and objectives. The second chapter goes over the three main characteristics the website focused on and explains why they are important. The third chapter discusses how the characteristics mentioned in the previous section affect user engagement. The fourth chapter explains how user engagement can lead to more customers and increased order value.
The results of this thesis provide many small business evidence about the positive effects a high quality site can have. The thesis showed that performance and accessibility have a big impact on search engine optimization. By focusing on these two aspects the site will rank higher on search engines allowing new customers to find businesses that focused on constructing a high-quality site. The design of the website played a big part on ensuring user-friendliness. Having a design that users enjoyed led to an increase in user satisfaction which was shown to have a positive impact on potential sales. An increase in user retention was also shown which is important for continual business growth. Performance, accessibility and design used together should enhance the potential of a business for growth with new avenues for users to discover the business and better techniques to retain current customers.
The results of this thesis provide many small business evidence about the positive effects a high quality site can have. The thesis showed that performance and accessibility have a big impact on search engine optimization. By focusing on these two aspects the site will rank higher on search engines allowing new customers to find businesses that focused on constructing a high-quality site. The design of the website played a big part on ensuring user-friendliness. Having a design that users enjoyed led to an increase in user satisfaction which was shown to have a positive impact on potential sales. An increase in user retention was also shown which is important for continual business growth. Performance, accessibility and design used together should enhance the potential of a business for growth with new avenues for users to discover the business and better techniques to retain current customers.