Lautakylä Oy new store in a new city : research on demand & factors
Kauppinen, Antti (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304145303
https://urn.fi/URN:NBN:fi:amk-202304145303
Tiivistelmä
The purpose of this thesis was to look in to the factors of opening a new clothing retail store into a new city. The current store Boardvillage is located in Kokkola. The new location in question was Idearpark in Seinäjoki. The goal was to find and take into account as many factors as possible and in as wide of a field as possible. Financial factors are talked about, but the exact numbers are not dealt with.
The research was done by conducting an interview on the two owners of Lautakylä Oy and by researching, studies, articles, and other similar sources. Surprisingly few studies were found that dealt with this kind of situation. The research in this thesis was qualitative.
The research brought up many aspects that the company must take into account if it wants to expand the business and open a new store. The factors include financial, social, logistical and personal aspects among others. These factors were researched separately. Any definite conclusion whether to open a new store or not cannot be determined as it depends entirely on the situation of the company and the owners as a whole. This thesis is more of a document or a reminder on what to consider before deciding to expand the business.
The research was done by conducting an interview on the two owners of Lautakylä Oy and by researching, studies, articles, and other similar sources. Surprisingly few studies were found that dealt with this kind of situation. The research in this thesis was qualitative.
The research brought up many aspects that the company must take into account if it wants to expand the business and open a new store. The factors include financial, social, logistical and personal aspects among others. These factors were researched separately. Any definite conclusion whether to open a new store or not cannot be determined as it depends entirely on the situation of the company and the owners as a whole. This thesis is more of a document or a reminder on what to consider before deciding to expand the business.