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This paper presents a project plan of Skål International Vietnam as a new joining club, with the purpose of forming a new Skål International club in Vietnam. The idea was born in September, 2011 during the 72nd Skål International World Congress in Turku, Finland, where the author – a Young Skål had invited to attend .
Vietnam situated in the peninsula of South-East Asia, the country holds great potentials of nature, culture and human power for tourism growth. In spite of joining an International Association of Travel and Tourism Professionals, it might open opportunities for the tourism industry, corporate friendships and education, especially bringing the country’s image to nearly 90 states members of Skål.
The objective of this thesis is to introduce the case of how and why Skål International – as a NGO should be in Vietnam.
The study was conducted based on literature reviewing by applying benchmark method, consisting of the data collection from the official documents of Skål International administration, and PESTLE analysis. It is also in-depth consulted and helped by Mr. Kari Halonen – President of Skål International Club Helsinki, Mrs. Ana Maria Vera – Secretariat and Translation of Skål International heard-quarter in Spain and Mr. Graham Blakey – former Director Special Projects Asia from Macau.
For many developing countries, tourism is becoming a major ingredient of the economy. Efforts are being made to preserve the attractions and market the destinations appropriately to global tourism industry. From the study, the author suggests management board of Vietnam tourism should focus on aspects of destination branding marketing, including Vietnam’s tourism image, designing operational advertisement to raise brand awareness, applying into ICT, set up government program in order to promote and boost travel and tourism industry by co-operating with international tourism associations and organisations.