Social media marketing plan for a restaurant
Sievälä, Julia (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304185545
https://urn.fi/URN:NBN:fi:amk-202304185545
Tiivistelmä
The thesis was commissioned by Scandic Simonkenttä. Scandic Simonkenttä belongs to the Scandic hotel chain. The purpose was to create a social media marketing plan for restaurant Más which is located in Scandic Simonkenttä in central Helsinki. Restaurant Más is a Spanish style restaurant where tapas, main courses, desserts, and good wines are served.
The aim of this thesis was to create a functional social media marketing plan. The restaurant is in the early stages of marketing, and they have set the goal of growing it and reaching customers. The research is therefore limited to social media and the various platforms there. Instagram, Facebook and TikTok are the biggest platforms in the research. The topic has been analysed with the help of platforms and suggestions have been made so that marketing would be smoother, and the company would gain visibility. Swot and SOSTAC analyses are the main analyses that will help to realize the need of the social media marketing plan. From these analyses, it can be seen the company's current situation and future possibilities.
Google Forms survey was used as a research platform in the thesis. The survey consists of nine questions related to the restaurant's marketing. The survey examines the restaurant's current situation and asks from potential customers what kind of content they would like to see in the future. The survey was distributed in the restaurant for a month and a half and the answers were quite unanimous. The thesis begins with the commissioner’s presentation and swot analysis. After the first chapter the literature base will tell us background information about the social media marketing plan and other factors that are related to the subject. With the help of the SOSTAC analysis, proposals for the future were made and new perspectives were brought up. At the end there is a summary and a small text about learning while writing the thesis.
The aim of this thesis was to create a functional social media marketing plan. The restaurant is in the early stages of marketing, and they have set the goal of growing it and reaching customers. The research is therefore limited to social media and the various platforms there. Instagram, Facebook and TikTok are the biggest platforms in the research. The topic has been analysed with the help of platforms and suggestions have been made so that marketing would be smoother, and the company would gain visibility. Swot and SOSTAC analyses are the main analyses that will help to realize the need of the social media marketing plan. From these analyses, it can be seen the company's current situation and future possibilities.
Google Forms survey was used as a research platform in the thesis. The survey consists of nine questions related to the restaurant's marketing. The survey examines the restaurant's current situation and asks from potential customers what kind of content they would like to see in the future. The survey was distributed in the restaurant for a month and a half and the answers were quite unanimous. The thesis begins with the commissioner’s presentation and swot analysis. After the first chapter the literature base will tell us background information about the social media marketing plan and other factors that are related to the subject. With the help of the SOSTAC analysis, proposals for the future were made and new perspectives were brought up. At the end there is a summary and a small text about learning while writing the thesis.