Launch plan
Warjus, Herman (2012)
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304266453
https://urn.fi/URN:NBN:fi:amk-202304266453
Tiivistelmä
In an international world companies can enter markets that are in other countries. The products they provide can become a success story in the new environment. In order forthis to happen the product launch is in an important role.
To perform a successful launch it is important to have an adequate amount of information of the market. It is also important to understand what type of resources the product launch will need. These important areas are researched and the results are used to form the preliminary stage of the launch.
The launch is a marketing activity. The goal of it is to have customers in the new market. The product and how it is designed is in an important role. The company must operate after the launch and become financially profitable.
This thesis is a launch plan for a company that operates in the Finnish Lapland. The product launched is an event service that is primarily for customers in the business-to-business market. The plan consists of the preliminary market research, the product’s marketing mix and of the plan for the actual launch event.
To perform a successful launch it is important to have an adequate amount of information of the market. It is also important to understand what type of resources the product launch will need. These important areas are researched and the results are used to form the preliminary stage of the launch.
The launch is a marketing activity. The goal of it is to have customers in the new market. The product and how it is designed is in an important role. The company must operate after the launch and become financially profitable.
This thesis is a launch plan for a company that operates in the Finnish Lapland. The product launched is an event service that is primarily for customers in the business-to-business market. The plan consists of the preliminary market research, the product’s marketing mix and of the plan for the actual launch event.