The Importance of using Search Engine Optimization for Small Businesses

Abstract

The presented thesis explores the opportunities and importance of using Search Engine Optimization for small businesses. The study aims to establish the advantages available for small businesses, how they can seize them, and how they can optimize their SEO. To help reach the goal of answering the aim, the thesis consists of two different research questions. Firstly, ‘‘How can small businesses take advantage of Search Engine Optimization?’’, and secondly, ‘‘How can small businesses optimize their use of Search Engine Optimization?''. The author has used existing literature and expert interviews to find and discuss the relevant information discussed in the paper. Furthermore, the existing literature and the framework discussed in the thesis are all referenced by individuals with excellent and factual knowledge in the study field. The main theories surrounded aspects of optimizing a website's performance, including aspects such as expertise, authority, and trustworthiness. There were multiple similarities between the expert interviews conducted, together with the framework discussed in the earlier chapters. Overall, the conclusion discusses the findings concerning the research questions. To further conclude, the study aims to inform the reader as to what the advantages of SEO are for small businesses and the ways in which they can optimize their SEO.