Green business - A study of consumer perception and preferences in India
Arora, Shagun (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305027081
https://urn.fi/URN:NBN:fi:amk-202305027081
Tiivistelmä
A green company is one that uses environmentally friendly techniques of production, procurement, workforce management, and delivery. In order to protect the environment on a worldwide scale, green businesses seek to eradicate all traces of their operations' harmful effects on the natural world. The study's overall objective was to learn how green business practices affect many aspects of company operations, what kinds of advantages green business may bring to an organization, and what kind of difficulties it may encounter in the transition. This study also identified the motivating aspects of adopting environmentally friendly activities.
To fulfil the aims of the study, a quantitative research approach was applied. Primary data were acquired by using a survey questionnaire. The questionnaires were circulated to 25 students and business owners. Microsoft Excel was used to analyse the data and to produce graphical representations of the responses.
The survey's results showed that the vast majority of respondents were already familiar with and open to learning more about eco-friendly options. In addition, a green company venture has excellent long-term viability and potential for financial success. The vast majority of respondents think that by adopting green business practices, more people would become aware of the need of lowering pollution levels. This aids the business in making the most efficient use of its materials and resources.
To fulfil the aims of the study, a quantitative research approach was applied. Primary data were acquired by using a survey questionnaire. The questionnaires were circulated to 25 students and business owners. Microsoft Excel was used to analyse the data and to produce graphical representations of the responses.
The survey's results showed that the vast majority of respondents were already familiar with and open to learning more about eco-friendly options. In addition, a green company venture has excellent long-term viability and potential for financial success. The vast majority of respondents think that by adopting green business practices, more people would become aware of the need of lowering pollution levels. This aids the business in making the most efficient use of its materials and resources.