The impact of Sports Marketing as a communication tool
Nguyen, Hieu Minh (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305027126
https://urn.fi/URN:NBN:fi:amk-202305027126
Tiivistelmä
This product-based thesis examines the impact of sports marketing as an effective communication tool. It showcases the history, development, and growth of sports marketing throughout the establishment of mankind. It also demonstrates the possible effect on people nowadays. The overall objective is to bring awareness to normal readers, guide athletes who are looking for sponsorship, and attract companies who are thinking about adding sports marketing to their marketing strategy.
The method includes gathering evidence from trusted sources like books, works of literature, and sports articles to personal experiences from previous work. The literature review focuses on introducing the history, explaining important vocabulary, explaining the types of sports marketing, explaining the importance and benefits of sports marketing, and giving symbolized examples of sports sponsorship and sports marketing.
With the help of the literature review, the core of this thesis, the guideline for athletes on how to look for sponsorships was presented. The guideline follows a step-by-step instruction. It explains the possible partners, how to build a brand and audience, how to initiate the first contact, and how to act when contacting potential sponsors. Furthermore, it helps the athletes realize their potential and value and what they can expect from sponsorship deals. The guideline does not guarantee a sponsorship but rather acts as a base of knowledge for the upcoming difficult journey.
In conclusion, sports marketing is not new but can be complex and demanding. Social media is a popular marketing tool, and it also plays a vital role in the success of sports marketing in general. The field of sports marketing covers lots of knowledge waiting to be popularized and employed. Hopefully, after reading through this thesis, the author managed to deepen the readers' knowledge of sports marketing, guide athletes to their sponsorship goals, and help companies decide whether sports marketing should be included in their marketing plans.
The method includes gathering evidence from trusted sources like books, works of literature, and sports articles to personal experiences from previous work. The literature review focuses on introducing the history, explaining important vocabulary, explaining the types of sports marketing, explaining the importance and benefits of sports marketing, and giving symbolized examples of sports sponsorship and sports marketing.
With the help of the literature review, the core of this thesis, the guideline for athletes on how to look for sponsorships was presented. The guideline follows a step-by-step instruction. It explains the possible partners, how to build a brand and audience, how to initiate the first contact, and how to act when contacting potential sponsors. Furthermore, it helps the athletes realize their potential and value and what they can expect from sponsorship deals. The guideline does not guarantee a sponsorship but rather acts as a base of knowledge for the upcoming difficult journey.
In conclusion, sports marketing is not new but can be complex and demanding. Social media is a popular marketing tool, and it also plays a vital role in the success of sports marketing in general. The field of sports marketing covers lots of knowledge waiting to be popularized and employed. Hopefully, after reading through this thesis, the author managed to deepen the readers' knowledge of sports marketing, guide athletes to their sponsorship goals, and help companies decide whether sports marketing should be included in their marketing plans.