Guidebook for Opening an SME in Visegrad Group Area
Sovis, Roland (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305068032
https://urn.fi/URN:NBN:fi:amk-202305068032
Tiivistelmä
Creation of a business is complicated and very often the most stressful part of an entrepreneur’s career. In order to be a successful and profitable business, the responsible person needs to have a plan and vision with a clear understanding of many factors, such as a marketing plan, the target customer and many others.
The aim of this thesis is to help an already established company that may be struggling or to act as a form of guide for people setting up a start-up company in the V4 area, and provide them with the possible steps to follow and augment, based on their preferences.
The theoretical portions of the thesis highlight the value of a well-organized business strategy and in-depth market research for every successful company as well as explores the available financial support schemes, which any enterprise can make use of and its importance for a starting company.
The Methodological part of the thesis explores inflation, energy prices, and additional current political and economic situation in the markets of Poland, Hungary, the Czech Republic, and the Slovak Republic. A qualitative method was used for gathering the most valuable data by conducting a survey with small-size companies in the markets of the V4 countries, which revealed possible opportunities and challenges in the V4 markets.
The outcome of the thesis is a business plan with a guide, which indicates possible benefits and disadvantages of certain decisions, recommendations of the optimal strategies, and as well possible funding for said company.
Keywords: Business plan, Start-up, guidebook
Pages 39
The aim of this thesis is to help an already established company that may be struggling or to act as a form of guide for people setting up a start-up company in the V4 area, and provide them with the possible steps to follow and augment, based on their preferences.
The theoretical portions of the thesis highlight the value of a well-organized business strategy and in-depth market research for every successful company as well as explores the available financial support schemes, which any enterprise can make use of and its importance for a starting company.
The Methodological part of the thesis explores inflation, energy prices, and additional current political and economic situation in the markets of Poland, Hungary, the Czech Republic, and the Slovak Republic. A qualitative method was used for gathering the most valuable data by conducting a survey with small-size companies in the markets of the V4 countries, which revealed possible opportunities and challenges in the V4 markets.
The outcome of the thesis is a business plan with a guide, which indicates possible benefits and disadvantages of certain decisions, recommendations of the optimal strategies, and as well possible funding for said company.
Keywords: Business plan, Start-up, guidebook
Pages 39