Colour theory in moving picture media
Ankkuri, Katriina (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305109200
https://urn.fi/URN:NBN:fi:amk-202305109200
Tiivistelmä
The purpose of this thesis was to collect information on how the subconscious emotional connection to colour is used in moving picture media.
This was done by analysing past articles and research on colour theory and colour psychology. Major differences in colour psychology were examined by looking at cross-cultural colour associations and how they differ. To further examine how colour psychology and colour associations can be used to tell a story, three different genres of moving picture media were analysed for their usage of colour, and how they told a story with different methods of colour storytelling.
As a theory supporting project, a colour association survey was conducted. 37 participants were surveyed on their associations with given videos, and their answers were analysed within the common colour psychology understanding.
This was done by analysing past articles and research on colour theory and colour psychology. Major differences in colour psychology were examined by looking at cross-cultural colour associations and how they differ. To further examine how colour psychology and colour associations can be used to tell a story, three different genres of moving picture media were analysed for their usage of colour, and how they told a story with different methods of colour storytelling.
As a theory supporting project, a colour association survey was conducted. 37 participants were surveyed on their associations with given videos, and their answers were analysed within the common colour psychology understanding.