Internal communication at Tanssistudio Razzmatazz
Hallin, Kajsa-Lotta (2023)
Hallin, Kajsa-Lotta
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023051610971
https://urn.fi/URN:NBN:fi:amk-2023051610971
Tiivistelmä
This bachelor thesis looked at how the internal communication is currently implemented at Tanssistudio Razzmatazz form the employee perspective. This thesis sought to identify the current level of internal communication within the organization and any potential issues. After the problem areas were located, potential fixes and development ideas were presented. The theoretical framework of this thesis focused on internal communication theories and channels. The research methodology, findings, conclusions, and recommendations for future are all covered in the empirical section.
In this thesis, both quantitative and qualitative methodologies were used. Employees were questioned about the effectiveness and issue areas of the company's internal communication using an electronic questionnaire that was produced for the employees. The survey covered internal communication and its channels, the effectiveness of internal communication, issue areas, and recommendations for improvement after providing background information. The questionnaire also offered the chance for open discussion of the claims stated therein, allowing for more honest and individualized responses.
The results indicated that the biggest issues at the moment is the lack of transparency, employee participation and lack of guidelines. The most effective communication channels for employees are text messages personally or to a group and face to face meetings. Many of the employees would value more one on one meetings with the employer. The use of too many communication channels and too many messages are at present affecting many employees in a negative way. It is clear that the employees want to feel sense of belonging and by having more meetings and activities among employees the work community would be improved.
In this thesis, both quantitative and qualitative methodologies were used. Employees were questioned about the effectiveness and issue areas of the company's internal communication using an electronic questionnaire that was produced for the employees. The survey covered internal communication and its channels, the effectiveness of internal communication, issue areas, and recommendations for improvement after providing background information. The questionnaire also offered the chance for open discussion of the claims stated therein, allowing for more honest and individualized responses.
The results indicated that the biggest issues at the moment is the lack of transparency, employee participation and lack of guidelines. The most effective communication channels for employees are text messages personally or to a group and face to face meetings. Many of the employees would value more one on one meetings with the employer. The use of too many communication channels and too many messages are at present affecting many employees in a negative way. It is clear that the employees want to feel sense of belonging and by having more meetings and activities among employees the work community would be improved.