The Potential of Social Media on the NBA

Abstract

The extensive use of social media provides opportunities to deal with fans for sports organizations, which may improve the team's sense of identity. This study aims to contribute the latest research by checking the platforms used by the National Basketball Association (NBA) within three years, so that how to use social media and how to use social media to communicate and interact fans and sports. The content of the athletes and teams on social media can be used as the source of information for team managers and trainers to determine the emotions and performances of the players before the game. Although the relationship between the emotions of the athletes and the field of personal movement in the field of psychology and the field of sports analysis conducted many studies, only a few people studied the cause and effect of social media. According to the study, social media offers NBA teams and athletes an opportunity to interact with their followers and strengthen their sense of self, which ultimately results in higher engagement and revenue. Additionally, the material generated by athletes and teams on social media can be beneficial for coaches and team managers to assess player performance and mood ahead of games. The study proposes further exploration into the link between social media use and athlete mood and performance, as well as examining social media's potential as a talent scouting and recruitment tool.