Redesigning a corporate website for an audio book publishing company
Bolduan, Nadine (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052112322
https://urn.fi/URN:NBN:fi:amk-2023052112322
Tiivistelmä
The aim of this thesis was to redesign the website of the German audio book publisher Lausch. With the website redesign, the company aimed to improve the overall user-experience of the website to attract more clients. Theoretical information was provided to understand the relevancy of web usability, homepage design and user research in a redesign process.
As preparation for the redesign project, user interviews were conducted to understand the users’ expectation for the company’s website. The research findings were summarized in two user personas which served as a guide throughout the design process. In the design phase, the current website was evaluated and a short competitive benchmarking was performed to inspect competitors’ websites.
The client’s expectations and the users’ needs were considered when designing the mid-fidelity mock-up of the website. Overall, the website’s user-experience was successfully improved as the website combines the users’ needs with the client’s expectations and pays attention to usability standards.
Before the implementation, a high-fidelity prototype should be created that then could be used to conduct a final usability test. The test would show how users interact with the website and it would be possible to make final adjustments.
As preparation for the redesign project, user interviews were conducted to understand the users’ expectation for the company’s website. The research findings were summarized in two user personas which served as a guide throughout the design process. In the design phase, the current website was evaluated and a short competitive benchmarking was performed to inspect competitors’ websites.
The client’s expectations and the users’ needs were considered when designing the mid-fidelity mock-up of the website. Overall, the website’s user-experience was successfully improved as the website combines the users’ needs with the client’s expectations and pays attention to usability standards.
Before the implementation, a high-fidelity prototype should be created that then could be used to conduct a final usability test. The test would show how users interact with the website and it would be possible to make final adjustments.