Effective use of Social Media marketing for B2B IT companies
Jevdokimenko, Diana (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023051912132
https://urn.fi/URN:NBN:fi:amk-2023051912132
Tiivistelmä
This Bachelor thesis explores the effective use of social media marketing for B2B IT companies. The purpose of this study is to discover how B2B IT agencies can successfully use social media to enhance their advertising efforts, entice new clients and enhance client retention. Research methods consist of literature reviews, surveys, and interviews with professionals in the field.
The literature study gives an overview of B2B social media marketing and explores the value of social media for B2B IT organizations. According to the study findings, B2B IT firms utilize social media mostly for brand exposure and lead generation, with LinkedIn being the most preferred social media site among B2B IT organizations. The interviews provide insights into how B2B IT companies can effectively use social media for marketing purposes, including the importance of content strategy and engagement.
Overall, the findings suggest that B2B IT companies can benefit from incorporating social media into their marketing strategy. The results show that companies should develop a solid content strategy, define clear goals, and prioritize interactions with target groups.
Future research could examine how companies measure the efficiency of their social media marketing efforts and the impact of social media on customer retention in the context of B2B IT. The study concludes that B2B IT companies that effectively use social media marketing can gain a competitive advantage and improve their overall marketing performance.
The literature study gives an overview of B2B social media marketing and explores the value of social media for B2B IT organizations. According to the study findings, B2B IT firms utilize social media mostly for brand exposure and lead generation, with LinkedIn being the most preferred social media site among B2B IT organizations. The interviews provide insights into how B2B IT companies can effectively use social media for marketing purposes, including the importance of content strategy and engagement.
Overall, the findings suggest that B2B IT companies can benefit from incorporating social media into their marketing strategy. The results show that companies should develop a solid content strategy, define clear goals, and prioritize interactions with target groups.
Future research could examine how companies measure the efficiency of their social media marketing efforts and the impact of social media on customer retention in the context of B2B IT. The study concludes that B2B IT companies that effectively use social media marketing can gain a competitive advantage and improve their overall marketing performance.