Marketing strategy for a freelance marketing company
Petersen, Jasmine (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052312965
https://urn.fi/URN:NBN:fi:amk-2023052312965
Tiivistelmä
This thesis presents a marketing strategy for freelance marketing companies looking to effectively market themselves and their services to small businesses. The research involved an in-depth analysis of current marketing trends, industry best practices, and data analytics found through qualitative and quantitative research. The implementation method included pre-formed surveys, studies, and government statistics on the industry.
The research addresses the challenges faced by small businesses including limited budgets, lack of expertise, and the rapidly changing digital marketing landscape and how freelance marketers can meet this need through the marketing strategy. The thesis emphasizes the importance of creating a strong online presence through social media, search engine optimization, and content marketing, as well as building strong customer relationships through personalized communication and excellent customer service.
One of the most significant contributions of the thesis is the focus on how key performance indicators and pre-set goals can help drive success and allow the strategy to be improved through data-driven decisions. The thesis persists further into the creation of specific SMART goals and the tracking of KPIs such as an increase in social media followers, business reputation, and clientele, which will monitor the effectiveness of the marketing campaigns.
The marketing strategy provides practical advice and guidance on how to overcome the challenges of a saturated market and develop effective marketing strategies. The marketing plan serves as a valuable resource to freelance marketing companies looking to succeed as a business.
The research addresses the challenges faced by small businesses including limited budgets, lack of expertise, and the rapidly changing digital marketing landscape and how freelance marketers can meet this need through the marketing strategy. The thesis emphasizes the importance of creating a strong online presence through social media, search engine optimization, and content marketing, as well as building strong customer relationships through personalized communication and excellent customer service.
One of the most significant contributions of the thesis is the focus on how key performance indicators and pre-set goals can help drive success and allow the strategy to be improved through data-driven decisions. The thesis persists further into the creation of specific SMART goals and the tracking of KPIs such as an increase in social media followers, business reputation, and clientele, which will monitor the effectiveness of the marketing campaigns.
The marketing strategy provides practical advice and guidance on how to overcome the challenges of a saturated market and develop effective marketing strategies. The marketing plan serves as a valuable resource to freelance marketing companies looking to succeed as a business.