An authentic overnight experience: What does glamping look like from the perspective of foreign luxury tourist visiting Finland?
Jokkala, Susanna (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052413514
https://urn.fi/URN:NBN:fi:amk-2023052413514
Tiivistelmä
This thesis is a qualitative research study exploring the luxury tourism and glamping in southern Finland from perspective of a foreign luxury tourist visiting Helsinki metropolitan area. The thesis is part of Service Sprint for New Luxury project at Haaga-Helia University of Applied Sciences where long-term goals are to improve Finland’s overall international competitiveness and attractiveness in the tourism industry.
The research process followed a Service Design methodology, which involved six distinct phas-es of research and development. Moreover, a zipper model was employed to carry on through the process to able the author to use a pragmatic and user-centred approach. Author conducted a literature review of existing literature on characteristics and expectations of luxury tourists, as well as the phenomena of glamping, which in return abled to form a framework for the study.
Based on the insights gained, the author created a concept for mockup website for a glamping in Helsinki metropolitan area ensuring that it would meet the expectations of luxury tourists. The concept for glamping aimed to exceed existing standards, thus deliver a one-of-a-kind overnight experience for luxury travelers. The objective of the thesis was to identify the specific requirements of the foreign luxury tourists thus enable the service providers to tailor their services and products accordingly therefore enhancing the overall quality of glamping experience.
To evaluate the success of the objective, a prototype of the mockup website, was presented to luxury travel experts based in Helsinki metropolitan area. The mockup website aimed to present the concept as close to reality as possible thus allowing to assess if the created concept effectively captured the characteristics and expectations of luxury tourists visiting Finland.
This thesis aimed to enable the service providers to tailor their offerings to meet the needs and desires of the luxury tourists. By addressing these needs, the research sought to enhance the overall quality and satisfaction of glamping experiences in Helsinki metropolitan area, thus pro-moting southern Finland as a desirable destination for luxury travellers’ and establish a competitive advantage in the global luxury tourism market.
The research process followed a Service Design methodology, which involved six distinct phas-es of research and development. Moreover, a zipper model was employed to carry on through the process to able the author to use a pragmatic and user-centred approach. Author conducted a literature review of existing literature on characteristics and expectations of luxury tourists, as well as the phenomena of glamping, which in return abled to form a framework for the study.
Based on the insights gained, the author created a concept for mockup website for a glamping in Helsinki metropolitan area ensuring that it would meet the expectations of luxury tourists. The concept for glamping aimed to exceed existing standards, thus deliver a one-of-a-kind overnight experience for luxury travelers. The objective of the thesis was to identify the specific requirements of the foreign luxury tourists thus enable the service providers to tailor their services and products accordingly therefore enhancing the overall quality of glamping experience.
To evaluate the success of the objective, a prototype of the mockup website, was presented to luxury travel experts based in Helsinki metropolitan area. The mockup website aimed to present the concept as close to reality as possible thus allowing to assess if the created concept effectively captured the characteristics and expectations of luxury tourists visiting Finland.
This thesis aimed to enable the service providers to tailor their offerings to meet the needs and desires of the luxury tourists. By addressing these needs, the research sought to enhance the overall quality and satisfaction of glamping experiences in Helsinki metropolitan area, thus pro-moting southern Finland as a desirable destination for luxury travellers’ and establish a competitive advantage in the global luxury tourism market.