Creating a strategy for AI integration in content marketing
Lintulahti, Niilo (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052413591
https://urn.fi/URN:NBN:fi:amk-2023052413591
Tiivistelmä
This bachelor's thesis explores the diverse potential of artificial intelligence (AI) in the field of content marketing while addressing the associated risks. The objective of this research is to improve the knowledge of marketing professionals regarding AI's capabilities and assist in the development of an effective strategy for integrating AI systems into content marketing.
The research dives into the research findings regarding different studies and articles, and offers a detailed analysis of the potential benefits and risks associated with integrating AI into content marketing. Through comprehensive research, this study identifies the impact of AI on content creation.
The study also observes the role of AI-powered analytics in enhancing consumer insights and personalization, as well as its potential to optimize marketing campaigns and improve customer experience. The risk for bias and other ethical considerations are also discussed.
The final section of the thesis focuses on building a comprehensive strategy for integrating AI into content marketing. It provides practical guidelines and a blueprint of a strategy for organizations aiming to leverage AI technologies effectively.
The research dives into the research findings regarding different studies and articles, and offers a detailed analysis of the potential benefits and risks associated with integrating AI into content marketing. Through comprehensive research, this study identifies the impact of AI on content creation.
The study also observes the role of AI-powered analytics in enhancing consumer insights and personalization, as well as its potential to optimize marketing campaigns and improve customer experience. The risk for bias and other ethical considerations are also discussed.
The final section of the thesis focuses on building a comprehensive strategy for integrating AI into content marketing. It provides practical guidelines and a blueprint of a strategy for organizations aiming to leverage AI technologies effectively.