Double crisis effect on Finnair network carrier strategy plan

Abstract

This bachelor thesis investigates the impact of the double crisis on Finnair's network strategy plan, with a focus on the airline's dependency on Asia traffic revenue. The double crisis refers to the COVID-19 pandemic beginning in 2020 and the Russian airspace closure resulting from the Russo-Ukraine war in 2022. The study examines Finnair's Financials, with focus on key metrics from 2017 to 2022 to analyse the implications of these crises on the company's financial performance and overall network strategy. As this research is mainly compiled from key metrics gathered from Finnair’s Annual Reports 2017-2022 the results are presented visually in graphs.