Market study for transport platforms : product development
Mukhtar, Hamzah (2023)
Mukhtar, Hamzah
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052514228
https://urn.fi/URN:NBN:fi:amk-2023052514228
Tiivistelmä
This market study aimed to identify the customer needs, preferences and market demands for transport platforms in the targeted markets across various regions, including Canada, Finland, Sweden, and DACH countries (Germany, Austria, Switzerland). The study employed a mixed-methods approach, combining qualitative interviews with key industry players and a survey questionnaire to gather comprehensive insights. The data collected were analysed using qualitative data analysis techniques and the Eisenhardt methodology.
The study addressed various key questions, including the main use of transport platforms in each market, market size and growth potential, competitors' price points, customer buying criteria, and pain points in the current transport platform offerings. Through interviews and surveys, information was gathered on the market size, customer preferences, market trends, and areas of improvement for transport platforms.
Findings from the market study indicated that the major use of transport platforms in these markets is in new construction projects, primarily serving general contractors. The market size varied across regions, with some markets showing steady growth potential. Price, capacity, and dimensions of the cage were identified as key buying criteria for customers. Safety features and compliance with regulations were also highlighted as important considerations.
Competitor analysis revealed the presence of several rental companies and manufacturers offering transport platforms in the studied markets. Company-G and Company-X were identified as key competitors, each with their unique product features and market presence. However, areas for improvement, such as addressing electrical issues and ensuring affordability, were identified from customer feedback.
Based on the findings, several recommendations can be made to define new features for transport platforms. These include enhancing reliability and efficiency of electrical controls, improving safety features and compliance, focusing on affordability and cost-effectiveness, and considering the specific needs of construction companies.
Additionally, electrical issues, compliance with safety standards, and the need for reliable machines were highlighted as pain points in the market. The study recommends developing transport platforms with cost-effectiveness, adequate capacity, improved electrical controls, enhanced safety features, and customer-centric designs. These findings provide valuable guidance for manufacturers to redefine their product features and gain a competitive edge in the market.
The study addressed various key questions, including the main use of transport platforms in each market, market size and growth potential, competitors' price points, customer buying criteria, and pain points in the current transport platform offerings. Through interviews and surveys, information was gathered on the market size, customer preferences, market trends, and areas of improvement for transport platforms.
Findings from the market study indicated that the major use of transport platforms in these markets is in new construction projects, primarily serving general contractors. The market size varied across regions, with some markets showing steady growth potential. Price, capacity, and dimensions of the cage were identified as key buying criteria for customers. Safety features and compliance with regulations were also highlighted as important considerations.
Competitor analysis revealed the presence of several rental companies and manufacturers offering transport platforms in the studied markets. Company-G and Company-X were identified as key competitors, each with their unique product features and market presence. However, areas for improvement, such as addressing electrical issues and ensuring affordability, were identified from customer feedback.
Based on the findings, several recommendations can be made to define new features for transport platforms. These include enhancing reliability and efficiency of electrical controls, improving safety features and compliance, focusing on affordability and cost-effectiveness, and considering the specific needs of construction companies.
Additionally, electrical issues, compliance with safety standards, and the need for reliable machines were highlighted as pain points in the market. The study recommends developing transport platforms with cost-effectiveness, adequate capacity, improved electrical controls, enhanced safety features, and customer-centric designs. These findings provide valuable guidance for manufacturers to redefine their product features and gain a competitive edge in the market.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
Swedish market entry strategy utilizing Internet marketing: the utilization of Internet marketing in a cost effective and efficient way to market a virtual world
Möller, Per (Oulun seudun ammattikorkeakoulu, 2010)The purpose of this thesis is to review published literature both printed and electronic on the subject of Internet marketing. This will aid to provide guidance on how a newly started virtual world company would be able ... -
Tammi Jewellery : Market research for entering the Hong Kong market; market channels and brand positioning in the market
Thin, Rebecca (Metropolia Ammattikorkeakoulu, 2018)The purpose of this study is to gain further knowledge about the Hong Kong jewellery industry and different market channels available for Tammi Jewellery. Tammi Jewellery is a company that creates contemporary handmade ... -
Social Media Marketing Plan for OneFromTheNorth: How to do effective social media marketing for an independent music artist towards international market?
Mäkinen, Riku (2020)Tämä päättötyö etsii parhaita sosiaalisen median alustoja itsenäiselle artistille oman musiikkinsa markkinointiin hänen pyrkiessään kansainvälisille markkinoille. Tavoitteena on selvittää parhaat sosiaalisen median ...