Customer Satisfaction Evaluation Study of YY Air Logistics Company

Abstract

As the standard of living and quality of life of modern people continue to improve, people are increasingly using air logistics services as their first choice. Along with this change, the level of expectation for air logistics is getting higher and higher. The increasing number of air logistics companies also gives people more and more room for choice. Therefore, how to gain customers' trust by giving them improved logistics service quality, increasing customer satisfaction, and gaining customer loyalty so as to develop sustainably in the long run in a competitive market environment is the focus of air logistics business. In this paper, we analyze the current situation of YY air logistics company by using questionnaires, and analyze the factors that most affect customer satisfaction according to different factors such as occupation and economic level, and finally combine with hierarchical analysis model to determine the optimization plan of customer satisfaction, hoping to improve the service quality and customer satisfaction of YY company and play a reference role for similar enterprises.