The role of social media for Bangladeshi women entrepreneurs
Begum, Anjumanara (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052915387
https://urn.fi/URN:NBN:fi:amk-2023052915387
Tiivistelmä
Women in Bangladesh are using social media to start businesses more and more. A number of factors have contributed to this change. The greatest advantage is that it gives companies freedom by letting them run their businesses from anywhere, even from their own houses. Since women constitute nearly fifty percent of the country's inhabitants, this is without a doubt a big part of why the economy is growing in the country.
The goal of this research is to show that social media helps women become entrepreneurs and gives them chances to start their own businesses in many ways. A survey questionnaire provided for a small group of respondents to finish the empirical phase of this research. Women often find it hard to balance their personal and professional lives. Online businesses could help them do this. Therefore, the goal of this study is to figure out what factors have led women to expand their businesses on social media and how those factors have opened doors for them to become business owners.
Based on the data, it's clear that the benefits of running a business on social media have contributed to the rise of female entrepreneurship. This is advantageous because social media platforms like Instagram, Twitter, and Facebook make it simpler to interact with prospective customers.
The goal of this research is to show that social media helps women become entrepreneurs and gives them chances to start their own businesses in many ways. A survey questionnaire provided for a small group of respondents to finish the empirical phase of this research. Women often find it hard to balance their personal and professional lives. Online businesses could help them do this. Therefore, the goal of this study is to figure out what factors have led women to expand their businesses on social media and how those factors have opened doors for them to become business owners.
Based on the data, it's clear that the benefits of running a business on social media have contributed to the rise of female entrepreneurship. This is advantageous because social media platforms like Instagram, Twitter, and Facebook make it simpler to interact with prospective customers.