International Digital Marketing Plan for Bramd
Grosheva, Natalia (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052915412
https://urn.fi/URN:NBN:fi:amk-2023052915412
Tiivistelmä
The thesis focuses on creating an international digital marketing plan for Bramd, a small custom clothing company that allows customers to order personalized garments and modify existing designs to their preferences. The thesis explores digital marketing trends and strategies and how they can be used and implemented to develop Bramd's business.
The theoretical framework includes chapters on digital marketing, the fashion industry, SEO, content, email marketing, and the SOSTAC strategy. Further the thesis proposes strategies for Bramd to improve and enhance its social media presence, particularly in terms of driving traffic from social media to its website and provides guidelines for future development. The completion of this thesis will help the development of the Bramd business and aid in creating future
marketing campaigns and strategies.
The theoretical framework includes chapters on digital marketing, the fashion industry, SEO, content, email marketing, and the SOSTAC strategy. Further the thesis proposes strategies for Bramd to improve and enhance its social media presence, particularly in terms of driving traffic from social media to its website and provides guidelines for future development. The completion of this thesis will help the development of the Bramd business and aid in creating future
marketing campaigns and strategies.