Marketing Plan for EVFS Pool
Ribeiro de Oliveira, Virna (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023053015787
https://urn.fi/URN:NBN:fi:amk-2023053015787
Tiivistelmä
This is a product-based thesis that outcomes in a marketing plan for a fire safety product called EVFS Pool (Electric Vehicle Fire Safety Pool). The product is owned by a Finnish company called FireSea Equipment. EVFS Pool is a fire extinguishing pool with different models to suit different vehicle sizes and needs. The product is internationally patented, and its efficacy in safely extinguishing an EV fire caused by lithium-ion batteries has been tested and proven.
The author of this thesis was interested in creating a marketing plan as the topic for the thesis and found a commissioning company to do the work for. This work is limited by the commissioning company’s wishes and Haaga-Helia’s thesis instructions. The objective was to build a marketing plan helpful for FireSea Equipment to start marketing EVFS Pool on LinkedIn with the intention of finding investors and licensees. This thesis intends to help the company also to gain visibility and credibility in the market through LinkedIn. This work is focused on the Norwegian market and analyses how licensing agreements work there. A PESTEL analysis was made to determine the Norwegian market's suitability for the product.
The thesis follows the zipper model where the theory is written first and right after the empirical part. The zipper model provides readers with a comprehensive understanding of how the theory was utilized in the empirical part and output. The marketing plan was built under the SOSTAC® planning model suitable for different types of plans and is well-known and often used in the marketing field. Throughout the thesis, the author was in constant communication with FireSea Equipment members, who assisted with the product information.
The framework of this thesis gives the structure for the marketing plan. The framework includes the basics of marketing and B2B marketing, bringing out the importance of a marketing plan. The framework offers tools to enable the author to develop the final output, which is the marketing plan. Various sources were utilized to ensure credibility and enhance the adaptability of the framework. The thesis was initiated in February and was ready in May.
The output of the thesis is the marketing plan which was made in a presentation model with visual slides to be used to showcase the product to possible investors and licensees later. The marketing plan highlights the key findings discussed in the thesis. The output is important for the company since it didn’t have a marketing plan before and was made according to its needs.
The author of this thesis was interested in creating a marketing plan as the topic for the thesis and found a commissioning company to do the work for. This work is limited by the commissioning company’s wishes and Haaga-Helia’s thesis instructions. The objective was to build a marketing plan helpful for FireSea Equipment to start marketing EVFS Pool on LinkedIn with the intention of finding investors and licensees. This thesis intends to help the company also to gain visibility and credibility in the market through LinkedIn. This work is focused on the Norwegian market and analyses how licensing agreements work there. A PESTEL analysis was made to determine the Norwegian market's suitability for the product.
The thesis follows the zipper model where the theory is written first and right after the empirical part. The zipper model provides readers with a comprehensive understanding of how the theory was utilized in the empirical part and output. The marketing plan was built under the SOSTAC® planning model suitable for different types of plans and is well-known and often used in the marketing field. Throughout the thesis, the author was in constant communication with FireSea Equipment members, who assisted with the product information.
The framework of this thesis gives the structure for the marketing plan. The framework includes the basics of marketing and B2B marketing, bringing out the importance of a marketing plan. The framework offers tools to enable the author to develop the final output, which is the marketing plan. Various sources were utilized to ensure credibility and enhance the adaptability of the framework. The thesis was initiated in February and was ready in May.
The output of the thesis is the marketing plan which was made in a presentation model with visual slides to be used to showcase the product to possible investors and licensees later. The marketing plan highlights the key findings discussed in the thesis. The output is important for the company since it didn’t have a marketing plan before and was made according to its needs.