The Use of Chat GPT in the Marketing of Events – A practical handbook
Maijanen, Veera (2023)
Maijanen, Veera
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023053015978
https://urn.fi/URN:NBN:fi:amk-2023053015978
Tiivistelmä
This product-based thesis explores the possibilities and potential of utilizing ChatGPT, an Artificial Intelligence tool, for the purpose of marketing an event in social media platforms, with an emphasis on LinkedIn and Instagram content creation. As Artificial Intelligence continues to revolutionize various industries, leveraging AI tools such as ChatGPT will become an essential skill for marketing professionals to master. Learning how to implement ChatGPT into the marketing of events and content creation will allow marketing professionals and event organizers to work more efficiently and save time.
The first chapter of this thesis introduces the background and objectives regarding this thesis. The following chapter offers a comprehensive overview of Artificial Intelligence and introduces the difference between Strong and Weak AI as well as provides explanations for other terminology related to the topic. The third chapter introduces the concept of AI chatbots, with the focus on an AI tool called ChatGPT. In the following three chapters, the concept of the marketing of events and creating efficient AI prompts for ChatGPT are introduced with the help of two marketing theories. The seventh chapter focuses on the creation of the handbook and the thesis is concluded by a chapter discussing the topics covered as well as the author’s reflection on the reliability of the thesis and the writing process.
The objective of this thesis was to provide a comprehensive overview of ChatGPT’s potential in the marketing of events as well as provide practical instructions on how to implement ChatGPT into the process. This thesis focused on digital marketing channels, with the emphasis on LinkedIn and Instagram content creation. What was discovered was that the choice of words used when giving a request for ChatGPT does have aThe product created for this thesis is a practical handbook that offers step-by-step guidance for operating ChatGPT effectively. The handbook is concentrated on how to optimize prompts to enhance the quality of responses from ChatGPT when creating marketing content for events. The prompt instructions can be customized for various events and are applicable to other industries too.
The first chapter of this thesis introduces the background and objectives regarding this thesis. The following chapter offers a comprehensive overview of Artificial Intelligence and introduces the difference between Strong and Weak AI as well as provides explanations for other terminology related to the topic. The third chapter introduces the concept of AI chatbots, with the focus on an AI tool called ChatGPT. In the following three chapters, the concept of the marketing of events and creating efficient AI prompts for ChatGPT are introduced with the help of two marketing theories. The seventh chapter focuses on the creation of the handbook and the thesis is concluded by a chapter discussing the topics covered as well as the author’s reflection on the reliability of the thesis and the writing process.
The objective of this thesis was to provide a comprehensive overview of ChatGPT’s potential in the marketing of events as well as provide practical instructions on how to implement ChatGPT into the process. This thesis focused on digital marketing channels, with the emphasis on LinkedIn and Instagram content creation. What was discovered was that the choice of words used when giving a request for ChatGPT does have aThe product created for this thesis is a practical handbook that offers step-by-step guidance for operating ChatGPT effectively. The handbook is concentrated on how to optimize prompts to enhance the quality of responses from ChatGPT when creating marketing content for events. The prompt instructions can be customized for various events and are applicable to other industries too.