Project plan: Establishing mobile Advertising server to drive mobile traffic toward affiliate networks : Case of Gamespipe GmbH
Dinh, Huong (2014)
Tampereen ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014081413447
https://urn.fi/URN:NBN:fi:amk-2014081413447
Tiivistelmä
This thesis was commissioned by Gamespipe GmbH for the establishment of a Mobile Advertising Server which is a new dimension of their business. Double Click for publisher by Google was suggested as the first Mobile Adserver to be examined. The final objective of the commisioner was to have a Mobile Advertising Server that able to serve their customers with fast delevering, high quality and managable volume mobile traffic. The main obstacles were that the company did not have previous experiences with the mobile Adserver and lacked of technical specialist. Therefore, it was very important to test the Adserver carefully before launching. As this would be a long term testing and establishing process, a detail plan was needed. The purpose of the thesis was to write a clear project plan with different steps and analysis in order to lead the project team as well as keep them on track in a long lasting project.
Data was gathered via multiple sources both internally such as performance reports, interviews with top managemers, employee’s interviews, author’s personal observation, etc and externally such as literature resources, marketing research reports in gaming industry, High-tech magazines, academic journals, competitors interviews, professional Linkedin groups for online industry, etc. The author had been working in the commisi-oner company for one year to be able to understand its business model as well as the vision of the top management about the project.
With the team effort, the project team was formed and a clear plan had been created. It included market research information, project flow, project schedule, financial plan, risk plan and communication plan. Until July 2014, the project already had some initial re-sults by launching two appications in Google Play store. It will continue running until May 2015.
The thesis was reserved for not only the use of the commisioner but also any Technology start-up in the online application industry. It could be used as a guideline for a low cost and time saving solution by using Double Click for Publisher instead of developing their own Advertising Servers for their businesses.
Data was gathered via multiple sources both internally such as performance reports, interviews with top managemers, employee’s interviews, author’s personal observation, etc and externally such as literature resources, marketing research reports in gaming industry, High-tech magazines, academic journals, competitors interviews, professional Linkedin groups for online industry, etc. The author had been working in the commisi-oner company for one year to be able to understand its business model as well as the vision of the top management about the project.
With the team effort, the project team was formed and a clear plan had been created. It included market research information, project flow, project schedule, financial plan, risk plan and communication plan. Until July 2014, the project already had some initial re-sults by launching two appications in Google Play store. It will continue running until May 2015.
The thesis was reserved for not only the use of the commisioner but also any Technology start-up in the online application industry. It could be used as a guideline for a low cost and time saving solution by using Double Click for Publisher instead of developing their own Advertising Servers for their businesses.